By Brands In Play

This week Albane Prioux and Nic Hill 🔜 Meta Connect break down the latest in immersive marketing, from Meta’s push into AI-powered smart glasses to Kai Cenat’s Fortnite takeover, Nintendo’s unexpected Virtual Boy revival, and Guinness stepping into Netflix with House of Guinness.

The Real Time Review puts Crocs’ branded Roblox world under the microscope, where scavenger hunts, Jibbitz charms, and player surveys blur product marketing with gameplay.

And in their Deep Dive: the LEGO Group’s entertainment empire. From Star Wars sets to the company’s billion-dollar investment with Epic Games, they unpack how the Danish brickmaker became a master of transmedia strategy across film, streaming, and UGC gaming.

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Continue reading here: LEGO Deep Dive | Brands In Play