By GEEIQ

67 cosmetics brands have entered gaming.

That includes NIVEA, Maybelline New York, KIKO MILANO, and more. 👇

Our new report, 2025: Cosmetics Brands in Gaming, is out now. 💄

Inside:

🎯 Strategic insights from Sara Apaza, Salma Diaz Gil, and Craig Tattersall.
🛒 E-commerce innovation timelines, focusing on Fenty, L’Oréal, and more.
🧔 How men’s brands like Old Spice and MANSCAPED are capturing Gen Z.
📊 Where, when, and how cosmetics brands are investing in gaming.
⛏️ Data from NAVER Z (ZEPETO), Roblox, Fortnite, and more.

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Continue reading here: GEEIQ’s Post On Reality Innovators Network for Spatial Computing, Metaverse, AI & XR – Virtual, Augmented Reality

Get the report here: 2025 Report: Cosmetics Brands In Gaming