In an ongoing collaboration with the team at Conde Nast Traveler, Koncept VR had the pleasure of accompanying them on a week-long expedition around the beautiful island of Aruba. The intention was to somehow capture the unique connection of nature and culture that gives Aruba its world-renowned charm.

 

 

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What is it?

 

A Virtual Reality training application for vehicle reversing assistants working in waste management and deliveries.

 

 

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Challenge

 

Create a series of 3D timeslices for the MBA Victoria building construction site management training simulator being installed at BLSC in Melbourne, covering three main areas of training: residential rebuild, new build and commercial site. Improve onsite health & safety and operations by reducing the number of onsite incidents, costs and delays caused through error

 

 

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Challenge

 

Link Training and Simulation approached Make Real to create a sales toolkit to work across a range of devices, that would allow their sales teams to highlight and showcase the unique features and benefits of the RealitySeven full-flight simulator hardware and software training platforms.

 

 

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Introduction

 

Dinosaurs are one of the most marvel-worthy examples of prehistoric life on Earth. Yet, as fascinated as humans are by these creatures, we rarely get to interact with them in meaningful ways. Sure, you can visit the nearest Museum of History, but seeing plastic sculptures just isn’t enough to quench the desire to see a real, live dinosaur. People crave a more realistic experience.

 

 

 

Cubicle Ninjas wanted to change this narrative and make the world of dinosaurs much more interactive and realistic… and therefore, much more fun. Enter RoAR: a one of a kind, intimate experience with some of the most impressive creatures to ever grace this planet. Not only is it awe-inspiring to see these animals in such impressive detail, to scale, and so close up, but it’s also an informative experience that acts as a valuable learning opportunity.

 

 

 

 

Challenge

 

Dinosaurs have been dead for a long, long time, yet humans remain fascinated by them to this day. Bringing these animals back to life for a modern audience was a daunting, but worthwhile task. Creating plastic replicas or hanging up a set of bones just doesn’t cut it anymore! The audience needed something more to witness how these creatures truly moved, breathed, and lived. While science is clearly a long way from making a real-life dinosaur, there was potential to create this experience virtually. But how?

 

 

 

Solution

 

After careful consideration, it became clear that augmented reality (AR) was the answer. As such, Cubicle Ninjas mobilized to bring dinosaurs back to life with cutting-edge AR technology. With only the use of a smartphone, the RoAR application allows users to watch as massive dinosaurs take over their real-world environments. Simply move the smartphone around in any direction, wherever you are, to discover dinosaurs and watch them move around whatever environment you’re already in.

 

 

 

 

The user can walk around to see different angles of the dinosaur, take screenshots to show their friends their adventures, and scan the room to discover more and more animals. This is highly interactive and engaging, making it a welcome change from how we normally observe dinosaurs- just looking at a bunch of bones! This allows the user to observe realistic flesh and behaviour, which is so much more valuable as a learning experience.

 

 

 

Features

 

Each of the dinosaurs was created as a 3D model that has the capacity to interact with whatever environment the user is in. Designed with accurate colors, patterns, structures, textures, and movements, this experience appears to be incredibly realistic. The app demonstrates hyper-realistic pterodactyls flying around the room, triceratops charging at the user, and velociraptors hunting around the environment. There are multiple types of dinosaurs available for discovery, including the most popular, like the Alamosaurus, and some intriguing lesser known species, such as the Utahraptor. Each 3D model is as detailed as the next and has its own unique behaviors to perform for the user. This makes for a captivating experience and one that the user will return to again and again, to observe the dinosaurs in different environments.

 

 

 

As an added touch, as the user watches the animals, the app features informational callouts, including the animal’s name, scientific name, diet, weight, length, and period. This allows users to learn more about their favorite creatures and provides clarity about some of the lesser-known dinosaurs.

 

Conclusion

 

Having the prehistoric world come to life at your fingertips is a thrill that was never available to the consumer market before RoAR. Getting up close and personal to interact with living, breathing, and moving ancient dinosaurs in the environment of your choice is absolutely mesmerizing. Cubicle Ninjas shattered all expectations by merging new AR capabilities with some of the oldest creatures known to man.

 

 

 

 

STUDIO: Cubicle Ninjas

Intro

 

Cubicle Ninjas (CN) developed the Impossibly NYX VR Experience to completely transform the makeup consultation experience of NYX customers. They wanted an innovative, consumer-oriented experience that would switch up the makeup retail game, and that’s exactly what Cubicle Ninjas delivered.

 

 

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Cubicle Ninjas (CN) developed Guided Meditation VR to help people better manage their anxiety and live more mindfully.

 

 

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AIXR VRAwards 2019 ‘VR Marketing of the Year’ finalist

Happy Finish collaborated with H&K Strategies to produce an empathy-driven VR experience for Ford, encouraging motorists and cyclists to change dangerous road habits.

The WheelSwap VR experience is part of Ford’s wider ‘Share the Road’ campaign, which promotes driver and cyclist harmony in a bid to make urban areas safer, reduce congestion and ultimately protect road users.

 

 

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If you live on the West Coast, chances are you love the wild forests that surround our cities. So bringing the outdoors indoors is a design concept Stambol Studios love to envision, and to do it well. Working on this open concept, contemporary home inspired by British Columbia wilderness was an exceptional treat for the Stambol team.

 

 

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Located in Vancouver’s Mount Pleasant neighbourhood just minutes from downtown, Turner’s Dairy is a new boutique home development taking shape inside a repurposed historic building.

 

 

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