VR Training: Bosch Heating and Cooling
Leading engineering and technology conglomerate, Bosch wanted to debut its latest in cutting edge HVAC tech with an activation that emphasized innovation and the forward leaning strength of the brand, while also providing VR training into how the advanced features worked.
Intel AR: Bonnaroo Face Paint Application
Augmented Reality Face Painting Activation
Nothing goes viral like an awesome photo with a great message – and Intel capitalized on just that at Bonnaroo 2016. There, NEXT/NOW and Intel partnered to spread the word and face the issue about Intel’s commitment to sourcing conflict-free minerals in their microprocessors by commissioning us to build an augmented reality face painting application. An excellent use of corporate social responsibility.
Fossils from the Cradle of Humankind – AR Experience
Perot Museum of Nature and Science Origins: Fossils from the Cradle of Humankind – Interactive AR Experience
Experience “one of the greatest fossil discoveries of the past half-century” as described by National Geographic in the new Origins exhibit at the Perot Museum of Nature and Science. Two new species of ancient human relatives, Australopithecus sediba and Homo naledi made worldwide headlines and provided game-changing insights into the origins of humanity. Fossils of each species left South Africa to be on public display for the first time in a world-exclusive, six month engagement in Dallas, Texas. This is an incredibly rare opportunity to see real hominin material in North America.
Marshmello Instagram AR Face Game
EDM Artist Marshmello Instagram AR Face Game Achieves 3.2 Million Views in 48 Hours. (10,000,000 in 2 weeks!)
Groove Jones was brought on board to create an AR experience for EDM artist Marshmello and his 28 million followers on Instagram. The “face game” uses your face’s gestures and movements to control the gameplay. This is one of the first interactive games to debut on the Instagram platform. Needless to say, it was a huge hit. Over 3.2 million people engaged with it or viewed videos of the game in the first 48 hours after it launched. Within 2 weeks it had reached over 10,000,000 impressions!
David Ortiz AR Scavenger Hunt
Voted best casino outside of Las Vegas, Foxwoods Resort Casino in Connecticut offers it’s guest an enthralling experience in its resort and seven casinos. Being one of the largest casinos in North America, they went big again by partnering with New England’s finest Red Sox world champion, David Ortiz. Fans can now engage in an AR scavenger hunt on the resort property.
Groove Jones partnered with Foxwoods to create an augmented reality experience revolving around Big Papi himself. This AR “scavenger hunt” features Big Papi taking part in numerous activities that guests can enjoy at the resort casino. Guests can unlock these AR Murals (or AR Portraits) by using the official Foxwood’s App as part of the “Where Is Big Papi” campaign.
Toyota’s LARK AR App
Toyota’s LARK AR App Launches at the Toyota Experience Center – Delivers Digital AR User Manual
Groove Jones was brought on board to help the Toyota Lexus team develop an advanced AR system called the Lexus Augmented Reality Kit (LARK). This interactive application demonstrates how Augmented Reality can help with the education and training of Toyota team members to understand the features in a vehicle. The App is the future of digital user manuals for vehicles.
The Lexus AR app uses machine learning to “learn” what each of the features and controls are so that it can “identify” what is displaying on the screen. We also use Augmented Reality to place tap-able icons at each button so that the user can bring up the features and sample videos of each button.
Modelo’s Dia de los Muertos AR
Modelo Brings the Dia de Los Muertos (Day of the Dead) Celebration to Life with AR Campaign
Celebrate Dia de Los Muertos this year with Modelo and augmented reality! Dia de Los Muertos is a celebration of life that honors the dead in Mexican culture. Dia de Los Muertos falls on October 31st and goes through November 2nd this year.
Groove Jones worked with the Constellation Brands Beer Division Southeast team to create a unique OOH and point of sale campaign that brings the Modelo art pieces to life through the power of AR. All you need is your phone to activate the experience.
Volkswagen is the world’s largest automaker. In Brazil, the company recently embraced a movement called “New Volkswagen,” investing in innovative technology and creative communication.
Burn That Ad
Burger King is the second largest fast food chain in the world, with over 15,000 restaurants in more than 100 countries and an average 11 million customers every day. Burger King’s flagship product is the Whopper sandwich.
The action was intended to advertise BK Express, the chain’s system that allows ordering online using the Burger King app. To achieve this, a special feature was needed within the app.
With a past history of using competitors to develop marketing actions on, VZLab created Burn that Ad: an app-based augmented reality campaign that uses the ads of Burger King’s biggest competitor as a trigger, and offered a free Whopper to each user that partook in the campaign.
Bodh Gaya: The Land of Buddha’s Enlightenment
Bodh Gaya is the most holy place for Buddhists. Situated by the bank of river Neranjana in the Indian state of Bihar, King Ashoka was the first to build a temple here.
The story of Buddha
Buddha was born in 563 BC in what is now Nepal on the following auspicious Baisakhi purnima. As Siddhartha, he renounced his family at the age of 29 in 534 BC and travelled and meditated in search of truth.
After practicing self-mortification for six years at Urubela (Bodh Gaya) in Gaya, he gave up that practice because it did not give him Vimukthi. Then he discovered Noble Eight-fold path without help from anyone and practiced it, then he attained Buddhatva or enlightenment.