Trek Rider Analysis AR Tool
Permanent Augmented Reality (AR) Installation
Trek is a cycling company that thrives on innovation and precise technical performance. Seeking a way to further its branding by streamlining the bike purchasing experience and abbreviate an often lengthy and costly bike fit process, the professional sporting powerhouse reached out to NEXT/NOW to create a one-of-its-kind Augmented Reality (AR) tool that would disrupt this process and reduce it to a comfortable, touch-and-go service that instantly connects buyers to their ideal bike match.
Cricket Wireless: VR Store Preview and Game
To create awareness that Cricket Wireless is opening retail kiosks in over 2800 Game Stop locations, NEXT/NOW created a gesture-based virtual reality experience using the Oculus Rift and a Microsoft Kinect. Visitors to CTIA in Las Vegas entered the Cricket Wireless exhibit booth. They put on the Oculus Rift and were instantly transported to a Game Stop location at the Cricket Wireless kiosk.
Progressive VR Trade Show Experience
Virtual Reality Trade Show Experience
Title sponsor of the National Marine Manufacturer’s Association 2018 Boat Shows series, Progressive Insurance, approached NEXT/NOW and agency partner MatchMG to create an original Virtual Reality Trade Show Experience as a centerpiece to their boathouse themed Exhibit that included a live DJ, on-call experts, and a RC Boat launch.
Cummins Augmented Reality Vehicle Tour
Augmented Reality Tour
Global engine manufacturer, Cummins, needed an innovative way to officially announce their first-of-its-kind electric semi truck at the North American Commercial Vehicle Show in Atlanta. So, NEXT/NOW developed and built an Augmented Reality tour that used tablets like interactive windows to view and interact with an invisible digital layer of information on and around the truck.
Intel and 49ers AR Video Capture App
In one of several activations held at the 49ers Levi’s Stadium in Santa Clara, CA, NEXT/NOW created a brand experience connecting the fans to the team in a whole new way.
First, NEXT/NOW filmed the mascot and cheerleaders as they rallied and cheered on their ‘Niners. Following that, they created an augmented reality video capture app allowing the video of the cheerleaders and mascot to be placed over a new video taken at the game of the fan cheering. Fans then downloaded the video of them cheering with the mascot and cheerleaders and were able to share it via social media. It was the ultimate fan takeaway!
McDonald’s Brand Virtual Pit Crew Challenge
Brand Virtual Reality Sports Activation
In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality sports experience for the hundreds of thousands of NASCAR fans during the 2016 Sprint Cup Series. While the races were exciting, the real game-changer was NEXT/NOW’s one-of-a-kind Brand Virtually Reality sports game on the (not yet publicly available) HTC Vive.
Under Amour Augmented Reality Face Paint
Scheels is a large sporting goods chain that specializes in experience-based retail. Animatronic characters, mini-bowling lanes, and larger-than-life saltwater aquariums are just some of the features of their locations. To complement their particular brand of destination retail, Under Armour commissioned NEXT/NOW to create an interactive kiosk that uses Augmented Reality to digitally apply signature objects of sports stars to the user: a mouthguard for Steph Curry, sunglasses and headphones for The Rock, a helmet and football for Tom Brady, etc..
Chevron ‘Bumper to Bumper’ AR App
NEXT/NOW developed a bespoke AR marketing solution so that Chevron could give a unique under-the-hood look into the way long-term use affects moving vehicle and engine parts. After highlighting major friction points, the app then demonstrated how Chevron’s proprietary products minimized wear and extended the life of these critical devices.
Under Armour Brand House Virtual Tour
Virtual Reality Retail Tour
The end of “Coming Soon” signs as we know it. Instead, imagine letting the consumer take a tour of a new space – before it’s built – through the power of Virtual Reality. Under Armour did just that in Boston’s Prudential Center to announce the arrival of their Brand House. Two virtual reality headsets were imbedded in a construction barricade where users stepped up and put on the headsets and were immediately greeted by Boston Red Sox favorite, Jackie Bradley Jr.
Allstate “In High Gear” Event VR Experience
Event VR Activation
NEXT/NOW created a bespoke event VR application that allowed riders to select one of two more classic motorcycle routes in the country: the infamous Pacific Coast Highway and the scenic Needles highway through South Dakota.