Month: October 2019
Pagani Huayra Roadster AR

Pagani Huayra Roadster AR

by Alvin Manalac October 25, 2019 AR, Automotive, Marketing, Retail

In a unique partnership, Meta, ZeroLight, and Ultrahaptics create an award-winning experience for CES.

CES 2018 saw Meta, Ultrahaptics and ZeroLight debut a new collaboration, allowing attendees to see, hear and feel a highly detailed holographic Pagani Huayra Roadster.

Combining market-leading graphics and mid-air haptic feedback via an advanced augmented reality (AR) headset, this experience gave a snapshot of the future applications of this immersive medium.

 

 

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Wisdom VR

Wisdom VR

by Alvin Manalac VR, Automotive

Providing analysis on how automotive customers behave within immersive experiences.

The deployment of new experiences within the automotive marketplace is a direct response to changing consumer behaviour. Data aggregation and interpretation gives brands insight into the success of each experience and its facilitation of conversion. With the rapid uptake in VR as a method of vehicle discovery, ZeroLight created a real-time virtual reality analytics platform, Wisdom VR, providing analysis on how automotive customers behave within immersive experiences.

 

 

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iDrive VR

iDrive VR

by Alvin Manalac VR, Medical, Training

Stealth Products and Underminer Studios teamed up to develop a VR simulation to train new power wheelchair (PWC) drivers by creating a driving simulator experience in virtual reality introducing gaming as an assessment tool for therapeutic uses with data and analytics output from the simulation.

“The team at Underminer Studios have been wonderful to work with. The knowledge they have in the VR space has helped us develop a life-changing tool.”
-Gabriel Romero, Director of Global Business Development at Quantum and Stealth Products

 

 

 

 

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The Intelligent Car Configurator Concept

The Intelligent Car Configurator Concept

by Alvin Manalac VR, AR, Automotive, Marketing, Retail

ZeroLight and Porsche redefine the automotive customer journey at Startup Autobahn.

Driving engagement through personalisation

When delivered at scale, personalisation will enable brands and their dealers to build and nurture a unique and ongoing relationship with each of their customers, increasing sales by more than 10% (McKinsey) and improving customer experiences at every single touchpoint.

 

 

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Rishikesh – Yoga Capital of the World

Rishikesh – Yoga Capital of the World

by Alvin Manalac October 15, 2019 360, VR, Travel / Tourism

Overview

Rishikesh is located in the foothills of the Himalayas in the Indian state of Uttarakhand, in northern India, it is known as the Yoga Capital of the World and Gateway to the Garhwal Himalayas.

It is known as the pilgrimage town and regarded as one of the holiest places in India. Sages and saints have visited Rishikesh since ancient times to meditate in search of higher knowledge.

The Ganges, one of the most sacred rivers in India, flows through Rishikesh. Here the river leaves the Shivalik Hills in the Himalayas and flows into the plains of northern India. Several temples, ancient and new, are along the banks of the Ganges in Rishikesh. Rishikesh, nicknamed “Yoga Capital of the World”, has numerous yoga centres that attract visitors from all over the world.

 

 

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