Todd Marks – Mindgrub
ABOUT: Hollywood was definitely a huge influence on my passion for VR. I was fascinated with the movie Minority Report in the early 2000s, which shows a lot of futuristic concepts and ideas. Those mainly included swipe gestures on a screen and haptic feedback, but it also brought up the idea of biometrics. There’s a scene where Tom Cruise is walking through a mall that has a bunch of retina scanners that trigger personalized advertising. When he enters The Gap, for instance, his new eyes are scanned and he is welcomed as the former owner of those eyes.
Where do you see 360 video ten years from now?
The 360 Video Panel consists of some of the industry’s leading 360 video creatives, working on projects for the world’s biggest brands and organizations. Here they share their thoughts on all things 360 video. Do you have a question for The 360 Video Panel? Send it to email@example.com.
Paint My Plane VR
Paint My Plane is a fun, innovative VR experience built for the Samsung Odyssey where the aircraft is a blank canvas on which users can design their own liveries.
VR App for BMW Motorrad
The application is a virtual presentation of the latest S 1000 RR model, a high speed motorcycle from the BMW Group. In its third generation, the new bike has significantly improved performance over its predecessors due to a series of highly innovative changes to its motor. The two scenes of the application illustrate these changes and showcase the overall aesthetic and technological beauty of the motorcycle.
FABER-CASTELL: Endless Forest
Faber-Castell makes over 2 billion pencils every year, and is one of the world’s largest office supply companies. Applying the principle of social responsibility towards business partners and the community, and prioritizing the continuous search for ecological processes and materials that contribute to the conservation of the planet, Faber-Castell put out a line of eco-friendly pencils made of 100% reforested wood. To advertise the product, the company launched an app called “Endless Forest,” created by David agency and developed by VZ Lab.
Criminal Justice Network
Mass incarceration is not only inhumane, it’s also against the law. Thousands of people are locked up without trial due to cracks in the penal system of Brazil, which is already the third largest prison population in the world.
It’s for these reasons that JWT was approached by Justice Network to create a campaign and publish a manifesto containing four requests for prisoners:
- A remand hearing granted within 24 hours
- Immediate release of people who’ve already served their time
- No new inmates allowed into overcrowded prisons
- Pregnant women or with children under 12 be allowed to wait for trial outside prison
Children have always been scared of shots. It was with that in mind that Ogilvy Brazil developed a project for Hermes Prdini Laboratory to immerse children in a game-like universe and make getting a shot less traumatic for them. In order to develop the content and ensure the best VR quality, Ogilvy Brazil challenged VZ Lab to create a story that could ease the kids’ fear of needles.
Audi Enter Sandbox
Audi Norway have teamed up with creative agency, Pol, and digital production house, MediaMonks, to bring car enthusiasts back to the sandpit for a trailblazing VR driving experience. By combining physical installation with virtual reality, customers can test-drive the new Audi Q5 on their own self-made track in the Sandbox 2.0.
The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track. The sand is then carefully scanned by a depth-sensing camera, from which a virtual world is rendered. Having built the track, drivers then buckle up in the new Audi Q5, which becomes a portal to the virtual world they just created. The size of the jumps and the challenge of the course are all dictated by the sandy self-made chicanes.
Audi Quattro Coaster
Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience.
How will VR impact consumer behaviour in the future?
The VR Expert Panel consists of some of the industry’s leading VR creatives, working on projects for the world’s biggest brands and organizations. Here they share their thoughts on all things VR. Do you have a question for The VR Expert Panel? Send it to firstname.lastname@example.org.