Month: April 2019
British Airways Club Suite VR

British Airways Club Suite VR

by Alvin Manalac April 26, 2019 360, VR, Entertainment, Marketing

Summary

British Airways wanted to bring their new Club Suite to life in VR, using this interactive medium to celebrate the plethora of new features that their Business Class passengers on the Airbus A350-1000 will be able to enjoy.

 

 

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Concawe – Environmental Science for European Refining

Concawe – Environmental Science for European Refining

by Alvin Manalac VR, Training

The brief:

CINEON Training was approached by a leader in European Oil refinery safety to create a virtual reality (VR) training programme to help reduce the number of accidents at its refineries.

Client Concawe set out to work with Cineon Training, human performance and training specialists with expertise in immersive training environments, and the adoption of evidence based practise for learning. The Cineon team is comprised of chartered psychologists and human factors specialists from the University of Exeter, in addition to experts from high-risk sectors.

 

 

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Nuclear Radiation Safety

Nuclear Radiation Safety

by Alvin Manalac VR, Training

The brief:

This project was driven by Innovate UK and the Nuclear Decommissioning Authority with the aim of designing and developing a virtual reality simulation (VRS) training tool, which can be used by nuclear industry operatives to train in procedures and processes relating to the use of personal protective equipment (PPE).

The VRS training tool needed to be an immersive, high fidelity, virtual reality training tool that would enable trainees to practise and rehearse procedures relating to PPE, in particular the use of air-fed suits. The purpose of this is to ensure these procedures are effective and safe, before performing them in ‘the real-world’, thereby minimising the risk to operators and enabling users to improve perception of hazards.

 

 

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Magnox – Decommissioning Facility

Magnox – Decommissioning Facility

by Alvin Manalac VR, Training

The brief:

Cineon Training was approached by a nuclear decommissioning specialist to create a virtual training simulator to train workers in the safe operation of nuclear equipment.

Magnox are currently engaged upon a programme of works to decommission two nuclear reactors at their Winfrith Site.

 

 

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3D Food and Drink Interactive Solutions

3D Food and Drink Interactive Solutions

by Alvin Manalac 360, AR, Marketing, Retail

3D Food And Drink: Solving the Limitations of Print Menus

Imagine walking into a new restaurant, viewing the menu, and having any questions about the food items answered at the push of a button.

This is the kind of transformative dining experience that Toronto-based augmented reality (AR) agency Upcoming Media Inc. is creating with 3D Food And Drink, a ground-breaking app that uses modern innovations to enhance traditional restaurant menus and marketing strategies in the food and beverage industry.

With 3D Food And Drink, restaurants, hotels, caterers, and other hospitality professionals can provide their customers with interactive 3D AR experiences that elevate the dining experience while increasing their bottom line.

 

 

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Where do you see VR 10 years from now?

Where do you see VR 10 years from now?

by Rick April 23, 2019 VR

The VR Expert Panel consists of some of the industry’s leading VR creatives, working on projects for the world’s biggest brands and organizations. Here they share their thoughts on all things VR. Do you have a question for The VR Expert Panel? Send it to hello@virtualrealitymarketing.com.

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AT&T – Jordan Spieth PGA Experience

AT&T – Jordan Spieth PGA Experience

by Alvin Manalac April 18, 2019 AR, Entertainment, LBE/Theme Parks, Marketing, Sports

AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Golf Club Swing Experiences at Pebble Beach Pro-Am.

 

 

AT&T and the PGA TOUR are making it possible for golf fans to get closer to the action at the famous California course for the AT&T Pebble Beach Pro-Am this year. Groove Jones was asked to create multiple digital and interactive experiences that allowed fans to engage with a hologram version of Jordan Spieth (the 11-time winner of the PGA TOUR), giving fans the chance to interact with the star virtually as well as an interactive golf club swing experience.

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Dallas Mavericks – Billboard AR

Dallas Mavericks – Billboard AR

by Alvin Manalac AR, Entertainment, Sports

Dallas Mavericks Bring the Largest Mural in Downtown Dallas to Life with Luka Magic and Augmented Reality!

 

 

The Dallas Mavericks rookie Luka Dončić, who has dazzled on the court all season is now making moves off the court thanks to “augmented reality” technology.

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General Mills – Bees and Trees AR Game

General Mills – Bees and Trees AR Game

by Alvin Manalac AR, Entertainment, Marketing

General Mills On-Pack Interactive AR Promotion for Cheerios and Nature Valley – Support the Bees and Trees Campaign

 

 

General Mills partnered with Groove Jones to create multiple AR experiences for two of their top selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives.

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Covestro VR Transport to Year 2030

Covestro VR Transport to Year 2030

by Alvin Manalac April 15, 2019 360, VR, Web XR, Automotive, Entertainment, Marketing

Covestro is Using VR to Transport its Customers into the Year 2030 and Experience the Future of Ridesharing and Autonomous Vehicles

 

 

 

 

The automotive market is going through rapid and fundamental changes with autonomous driving, ride and car sharing and vehicle electrification. Covestro is a leading producer of advanced polymers and high-performance plastics in North America and around the world. The company has been looking into the future of mobility to guide its development projects and ensure its automotive materials can meet the needs of tomorrow.

 

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