Month: April 2019
AT&T – Jordan Spieth PGA Experience

AT&T – Jordan Spieth PGA Experience

by Alvin Manalac April 18, 2019 AR, Entertainment, LBE/Theme Parks, Marketing, Sports

AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Golf Club Swing Experiences at Pebble Beach Pro-Am

 

 

AT&T and the PGA TOUR are making it possible for golf fans to get closer to the action at the famous California course for the AT&T Pebble Beach Pro-Am this year. Groove Jones was asked to create multiple digital and interactive experiences that allowed fans to engage with a hologram version of Jordan Spieth (the 11-time winner of the PGA TOUR), giving fans the chance to interact with the star virtually as well as an interactive golf club swing experience.

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Dallas Mavericks – Billboard AR

Dallas Mavericks – Billboard AR

by Alvin Manalac AR, Entertainment, Sports

Dallas Mavericks Bring the Largest Mural in Downtown Dallas to Life with Luka Magic and Augmented Reality!

 

 

The Dallas Mavericks rookie Luka Dončić, who has dazzled on the court all season is now making moves off the court thanks to “augmented reality” technology.

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General Mills – Bees and Trees AR Game

General Mills – Bees and Trees AR Game

by Alvin Manalac AR, Entertainment, Marketing

General Mills On-Pack Interactive AR Promotion for Cheerios and Nature Valley – Support the Bees and Trees Campaign

 

 

General Mills partnered with Groove Jones to create multiple AR experiences for two of their top selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives.

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Covestro VR Transport to Year 2030

Covestro VR Transport to Year 2030

by Alvin Manalac April 15, 2019 360, VR, Web XR, Automotive, Entertainment, Marketing

Covestro is Using VR to Transport its Customers into the Year 2030 and Experience the Future of Ridesharing and Autonomous Vehicles

 

 

 

 

The automotive market is going through rapid and fundamental changes with autonomous driving, ride and car sharing and vehicle electrification. Covestro is a leading producer of advanced polymers and high-performance plastics in North America and around the world. The company has been looking into the future of mobility to guide its development projects and ensure its automotive materials can meet the needs of tomorrow.

 

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RSA Ireland: Don’t Suffer the Consequences

RSA Ireland: Don’t Suffer the Consequences

by Alvin Manalac April 14, 2019 360, VR, Entertainment

BRIEF

 

INITION were asked by the Road Safety Authority in Ireland (RSA) and their agency BBDO Dublin, to create an immersive experience to bring to life the potential consequences of drink-driving.

RSA statistics for 2017 show that alcohol accounts for a significant proportion of fatal road accidents and injuries, rising to 40% in the months leading up to Christmas. Men make up 85% of those arrested for driving over the legal alcohol limit of which half are between 20-39 years old. So the challenge was to create a hard-hitting campaign, that would reach into the minds of these drivers to make them think twice before grabbing their car keys whilst intoxicated, so they could truly appreciate the results of their actions as if it were for real.

 

 

 

 

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Henkel – VR Customer Training

Henkel – VR Customer Training

by Alvin Manalac April 12, 2019 VR, Automotive, Marketing, Training

Groove Jones recently helped launch a new VR (Virtual Reality) training tool as part of a Vehicle Repair Training and Application Center. The facility offers hands-on technical application training for automotive aftermarket products and collision repair products, and provide mechanics, collision repair and glass installer technicians with the tools and knowledge to make automotive repairs faster, safer, and more reliable.

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World’s First Adopter VR Training Tool

World’s First Adopter VR Training Tool

by Alvin Manalac April 11, 2019 360, VR, Training

BRIEF

 

The Cornerstone Partnership approached INITION in creating a first-of-its-kind, immersive therapeutic training tool. This tool helps finds solutions for children’s social care using virtual reality. “Being Me: Revealing and Healing Childhood Trauma” shows the power of VR and how it can help foster empathy.

“YOU NEVER REALLY UNDERSTAND A PERSON UNTIL YOU CONSIDER THINGS FROM HIS POINT OF VIEW, UNTIL YOU CLIMB INSIDE OF HIS SKIN AND WALK AROUND IN IT”- HARPER LEE, TO KILL A MOCKINGBIRD

 

 

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Ford Motor’s VR for Co-Pilot360 Safety Technology

Ford Motor’s VR for Co-Pilot360 Safety Technology

by Alvin Manalac 360, VR, Automotive, Entertainment, Marketing, Training

Ford Motor Company is Using a Gamified VR Experience to Demonstrate the New Co-Pilot360™ Safety Technology

Groove Jones were asked by GTB and Ford to create an immersive and interactive VR experience for the public and press to get a firsthand look at the deep suite of Ford Co-Pilot360™ safety products.

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Snapchat Nike AR Lebron James

Snapchat Nike AR Lebron James

by Alvin Manalac AR, Entertainment, Marketing, Sports

Project Brief

 

 

Fishermen Labs was approached by Nike to create a one of a kind AR experience to welcome LeBron James to Los Angeles. The Client asked to create a unique moment for shoppers at the Foot Locker House of Hoops in Hollywood by bringing LeBron to life through the use of a Snapchat Marker Tracking Lens. Fishermen Labs collaborated with On Board Experiential Agency and Nike to design and install a larger than life mural that would serve as the canvas for the AR experience. Snapchat users could then unlock the lens in-store, point their devices at the art piece, and watch LeBron come to life and recreate one of his most iconic dunks as a Laker.

 

 

 

 

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Launching Visitors in to Orbit with Airbus

Launching Visitors in to Orbit with Airbus

by Alvin Manalac 360, VR, Entertainment

BRIEF

 

 

INITION was approached by Airbus Defence and Space UK to create an inspiring showstopper for the Space Arena at Farnborough International Airshow, July 2018.

The world-leading aerospace company wanted INITION to create an interactive experience that would uniquely showcase the organisation’s UK based cutting-edge space capabilities. The challenge was to tell this story through an outstanding piece of content that would engage both field experts and the public alike.

 

 

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