Month: March 2018
Ulrico Grech-Cumbo – Deep VR

Ulrico Grech-Cumbo – Deep VR

by Rick March 27, 2018

 

 

 

 

 

 

 

 

 

 

 

ABOUT: At 16, I took a job as a pizza restaurant runner. I lasted 3 hours – and after a confrontation with the owner, I swore to never work for anyone. ​I studied Aeronautical & Mechanical Engineering once upon a time, where I learnt that my passion for problem solving extended beyond just a nut & bolt scenario. I fell in love with entrepreneurship. I started out as a concert promoter, became excited about brand activations, and so I started an experiential marketing agency called Ambrosia. This fostered my understanding of the power of an immersive brand experience.

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EDF Energy Health & Safety

EDF Energy Health & Safety

by Rick March 22, 2018 VR, Training

EDF Energy was looking to improve their Risk Perception training for employees. They wanted to find a solution for training employees to deal with serious health and safety risks without putting them in danger in the process. Atticus’ solution was to build a VR version of an EDF Energy power station where employees could put their health and safety training into action without the risk of harm. Employees would navigate a 360° computer generated simulation of the power station with hazards that employees would identify and address by following correct safety procedures.

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SAP Success Factors

SAP Success Factors

by Rick 360

SAP Success Factors: Software solutions company SAP required a 360° video for an event. Atticus in partnership with AGD built an app on Gear VR where the user is guided through a virtual maze before choosing one of the many videos SAP has provided for them to view.

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Horizon VR Tightrope Experience

Horizon VR Tightrope Experience

by Rick VR, Entertainment, Medical

Horizon VR Tightrope: Speciality-marketing agency, Cambridge BioMarketing partnered with Atticus to create a VR experience for their client, Horizon Pharma. Horizon wanted to raise awareness of urea cycle disorders, a rare disease affecting ammonia levels in the brain for the 2016 Annual Clinical Genetics Meeting in Florida.They wanted an app that could be used for events with a booth to enhance the experience of the game play while educating the user about urea cycle disorders.

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Shell Hydrocarbon Hunt VR Game

Shell Hydrocarbon Hunt VR Game

by Rick VR, Entertainment, Training

Shell wanted an educational VR experience that could be used as a recruitment tool to engage American students aged 14 to 17. Atticus created a fun virtual reality game for Shell to be used on Google Cardboard. By gamifying the experience, students were able to explore a home and identify everyday items made with petrochemicals racing to complete the game in under 3 minutes.

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Hive VR Experience

Hive VR Experience

by Rick VR

Hive VR Experience: It’s a challenge many technology companies face – how do you communicate the benefits of a product that on a technical-level alienates most of their potential customers. Home automation, smart connected home, IoT are buzzwords that most people have come across but the less technically-savvy individual assumes is not for them! This is the challenge that faces Hive daily, they have an innovative and growing range of home automation products – from motion sensors, to thermostats, to intelligent plug sockets. Hive wanted a compelling way to showcase their product range to an audience that is typically scared of the technology it creates.

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Gillette – Bringing Shaving to Life

Gillette – Bringing Shaving to Life

by Rick VR

Gillette have been in a mission for several years, the objective – to reduce skin irritation caused by shaving. The first solution saw an increasing number of blades on each shaver head; the theory being that more blades equates to fewer shaving strokes, thereby reducing the amount of friction on the skin. However, Gillette found during extensive research that men’s shaving habits did not change as a result of more blades – in fact, men were found to stroke between 180 and 700 times each time they shave. Gillette thus  turned their attention away from changing men’s shaving habits to instead work on a solution to protect men’s skin.

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UN: Great Green Wall VR Film

UN: Great Green Wall VR Film

by Rick 360

UN – Great Green Wall: The Great Green Wall is an African-led project with an epic ambition: to grow an 8,000km line of plants and trees across the entire African continent. Its goal is to provide food, jobs, and a future for the millions of people who live in a region on the frontline of climate change. As world leaders gather at the UN Conference on Climate Change in Paris, our ground-breaking VR film to build support for the project is unveiled.

 

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Zaxby’s Fanz of Flavor Runthrough

Zaxby’s Fanz of Flavor Runthrough

by Rick VR

Zaxby’s was looking for a way to interact with sports fans and give them a taste of something truly new.

 

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Fabulous Wonder.land

Fabulous Wonder.land

by Rick March 21, 2018 VR

Fabulous wonder.land was inspired by wonder.land, the National Theatre’s new musical created by Damon Albarn, Moira Buffini and Rufus Norris, inspired by Lewis Carroll’s iconic Alice in Wonderland. It is the first Virtual Reality experience the National has ever offered its audiences.

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