Covestro VR Transport to Year 2030
Covestro is Using VR to Transport its Customers into the Year 2030 and Experience the Future of Ridesharing and Autonomous Vehicles
The automotive market is going through rapid and fundamental changes with autonomous driving, ride and car sharing and vehicle electrification. Covestro is a leading producer of advanced polymers and high-performance plastics in North America and around the world. The company has been looking into the future of mobility to guide its development projects and ensure its automotive materials can meet the needs of tomorrow.
RSA Ireland: Don’t Suffer the Consequences
INITION were asked by the Road Safety Authority in Ireland (RSA) and their agency BBDO Dublin, to create an immersive experience to bring to life the potential consequences of drink-driving.
RSA statistics for 2017 show that alcohol accounts for a significant proportion of fatal road accidents and injuries, rising to 40% in the months leading up to Christmas. Men make up 85% of those arrested for driving over the legal alcohol limit of which half are between 20-39 years old. So the challenge was to create a hard-hitting campaign, that would reach into the minds of these drivers to make them think twice before grabbing their car keys whilst intoxicated, so they could truly appreciate the results of their actions as if it were for real.
Henkel – VR Customer Training
Groove Jones recently helped launch a new VR (Virtual Reality) training tool as part of a Vehicle Repair Training and Application Center. The facility offers hands-on technical application training for automotive aftermarket products and collision repair products, and provide mechanics, collision repair and glass installer technicians with the tools and knowledge to make automotive repairs faster, safer, and more reliable.
World’s First Adopter VR Training Tool
The Cornerstone Partnership approached INITION in creating a first-of-its-kind, immersive therapeutic training tool. This tool helps finds solutions for children’s social care using virtual reality. “Being Me: Revealing and Healing Childhood Trauma” shows the power of VR and how it can help foster empathy.
“YOU NEVER REALLY UNDERSTAND A PERSON UNTIL YOU CONSIDER THINGS FROM HIS POINT OF VIEW, UNTIL YOU CLIMB INSIDE OF HIS SKIN AND WALK AROUND IN IT”- HARPER LEE, TO KILL A MOCKINGBIRD
Ford Motor’s VR for Co-Pilot360 Safety Technology
Ford Motor Company is Using a Gamified VR Experience to Demonstrate the New Co-Pilot360™ Safety Technology
Groove Jones were asked by GTB and Ford to create an immersive and interactive VR experience for the public and press to get a firsthand look at the deep suite of Ford Co-Pilot360™ safety products.
Launching Visitors in to Orbit with Airbus
INITION was approached by Airbus Defence and Space UK to create an inspiring showstopper for the Space Arena at Farnborough International Airshow, July 2018.
The world-leading aerospace company wanted INITION to create an interactive experience that would uniquely showcase the organisation’s UK based cutting-edge space capabilities. The challenge was to tell this story through an outstanding piece of content that would engage both field experts and the public alike.
PearsonLloyd Economy Class Seat VR
BRINGING PEARSONLLOYD’S ECONOMY CLASS SEAT TO LIFE IN VR
PearsonLloyd commissioned Neutral Digital to create a virtual reality replica of their Economy Class seat. The space of the cabin and the materials are the essence of this experience, which also boasts a number of fun interactive elements.
“Thanks to their architectural background, Neutral Digital have a sensitivity for design that I haven’t seen in any other virtual reality studio”
— Jack Cheatle, PearsonLloyd.
Vincent Vella – Nedd
ABOUT: Vincent Vella is the co-founder of Nedd, a French immersive marketing agency that has been noticed for its projects using Augmented Reality.
Vincent is a multi-awarded Creative Director who comes from the “classic” advertising agencies (Publicis, Havas, WPP), and who created Nedd in 2011 with his 2 partners – Bruno Samper and Siegfried Rouanet – to invent the communication standards of tomorrow.
Momentum Engineering Deluge System
About the Project
Momentum Engineering requested Sentient create a 3D visualisation of a Deluge System piping upgrade on an offshore platform.
It was determined that using Sentient’s Plan-It 3D software would be the most efficient method allowing for quick review and modifications.
Coco VR is Pixar’s stunning debut into virtual reality: an adventure into the beautiful Disney-Pixar film, Coco, that have been released to movie theaters last November 22, 2017.
Coco VR is a film tie-in developed by Magnopus with cooperation from Disney-Pixar and Oculus. It is the first virtual reality experience created using a Pixar property. It explores an expanded version of the world put forth in the film by supplementing that narrative. Magnopus started by creating a proof of concept project that would demonstrate three things:
- Pixar quality environments in VR
- Pixar animation in VR
- Multi-user networking
Viewers of movie’s VR can choose either a single or multi-player experience, and follow the magical alebrije into the luminous world of Coco filled with lovable characters and beautiful settings from the film.