Aeroplane was asked to visualize the digital signage in Virtual Reality, working and playing the right video content in a conceptual retail environment before it was built.

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Aeroplane enabled OKay and Achilles Design, our partnering design agency, to get real feedback and user evidence on their shopping concepts by building an immersive shopping experience for market research.

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Blood replaces chalk stains that mark razor-thin granite edges.With each movement climbers Delaney Miller and Ben Rueck feel the skin burning from their fingertips.They are also surrounded by 16 GoPros as well as a team of pioneering photographers and software technicians.

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