Tag: Medical
B. Braun Spine Days

B. Braun Spine Days

by Rick May 2, 2018 VR, Medical

B. Braun Spine Days is an interactive Virtual Realiy application that offers an overview of lumbar spinal surgery using ENNOVATE® and XP®, two new products from B. Braun Melsungen AG.

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Lifehouse VR Treatment Trial

Lifehouse VR Treatment Trial

by Rick March 31, 2018 360, Medical

Start VR spearheaded a collaboration with Chris O’Brien Lifehouse and Samsung Australia to bring virtual reality experiences to patients undergoing chemotherapy. The aim was to use VR as “distraction therapy”, a means of easing the psychological and physical distress often associated with undergoing chemotherapy. More broadly, the Lifehouse VR Treatment Trial had, as its object, to explore the application of VR in a healthcare setting.

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Horizon VR Tightrope Experience

Horizon VR Tightrope Experience

by Rick March 22, 2018 VR, Entertainment, Medical

Speciality-marketing agency, Cambridge BioMarketing partnered with Atticus to create a VR experience for their client, Horizon Pharma. Horizon wanted to raise awareness of urea cycle disorders, a rare disease affecting ammonia levels in the brain for the 2016 Annual Clinical Genetics Meeting in Florida.They wanted an app that could be used for events with a booth to enhance the experience of the game play while educating the user about urea cycle disorders.

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