Wind River – Self-Driving Car
Experience what the future of self-driving cars will feel like, with this immersive VR experience. Take a look around, as your car navigates alternate routes through construction, checks your calendar and even turns on the lights in your home as you pull into the driveway.
Toyota TeenDrive 365
Toyota and its agency 360i partnered with Brightline Interactive to create a consumer experience that would help curb distracted driving among teens. Toyota wanted a virtual reality experience that could garner attention at America’s auto shows and national events including SXSW. The objective was to deliver an experience that provided a realistic simulation of distracted driving while providing educational insights to the end user.