ABOUT: After being introduced to 360 video stitching by a photographer friend Jayson Tang was hooked and started making his own videos. Having worked at a number of ad agencies (Goodby Silverstein & Partners, Mekanism, Digital Kitchen, Attik) and experience design companies (Obscure Digital and Jack Mortan) Jayson is passionate about visual design and creating immersive VR stories. Inspired by directors like Christopher Nolan, Michael Mann, Ridley Scott and Kar-Wai Wong for their beautiful cinematic photography.
What drew you to VR ?
– Just seeing the visual interactivity, that you could be in the film was mind blowing.
What is it like working with you?
– At the end of the day we are both looking for amazing piece of work, we want your audience to go WOW! Trust and communication is everything, I put my heart and soul into my work and I always look to tell a compelling story, I want my client to feel the same. First thing is to sit down and for us to understand who the client is, their brand and their goals, who their target audience is. Then to create a script and storyboard that hits all the clients objective and get sign off. Casting and scouting all locations. Schedule all dates for shooting. Production- shooting Post production- switching all scene, rough cut, client feedback and sign off. Final edit and coloring, adding final audio this includes music, voice over. Client final feedback and sign off.
Can your company handle campaign volume production?
– I’m confident we can. I believe in good organizing, planning and having a clear goals and milestones determined ahead of time. If we have this mapped out, we can plan ahead and ramp up as needed. This is all relative, I believe in good organizing, planning and having a clear goals.
Can you show me something you’ve done that you are extra proud of?
What area, geographically speaking, are you available to work in?
– I love traveling and I’m willing to go anywhere for a compelling project. I anticipate all project-related travel expenses would be reimbursed by the client.
What is your company’s core expertise?
– Story telling and cinematic photography.
Do you offer revisions of completed work?
– Projects can be revise but at an added cost
Money is a big issue. Can you give some examples of what you can do for a small company with limited resouces?
– Cost is varied, it’s not important if you are small or large company, cost would depend on the complexity of the story, How many scenes and people are we shooting, locations etc. If we really like the project or there are multiple future projects we may do it for a reduced cost. We shot a simple walk through a space for around 4k http://www.360profilms.com/oneworkplace . Depending on your project requirements, we can help you brainstorm a simpler, less complex approach that still achieves your desired outcome, while remaining within your budget.
I own a bike factory and want to promote our latest BMX model. What sort of VR experience would you suggest for me? Money is not an issue. Go crazy!
– I would create a series of videos, just like gopro, short stories about the company, how it started, the people, the space, the process/supply change, what makes it different to other bikes, to the people who build it. Make it personal and not about a big company. I would also create videos about the people who buy them. Personal stories about them, the fun they have. You want to create a following of people who get to know the brand in a intimate way.
I own an insurance company and we would like to promote our life insurance. What sort of VR experience would you suggest for me?
– Create intimate stories of people who work selling life insurance and to the people who buys life insurance. Portray the insurance agents as a trusted friend/family member of sorts. Show has insurance brought them piece of mind for their family. You want a variety of cultures and places, some stories maybe sad to happy. Show how having the security of insurance has freed the customers to go out and enjoy/experience the life they dream of.
I own a sushi restaurant. What sort of VR experience would you suggest for me?
– Process of making sushi, where is the fish from, catching it, choosing it, to deciding on the quality, to serving it. Capture the freshness of the fish and other seafood, the art, dedication and precision that goes into creating each piece of mouthwatering sushi. Show off the dizzying display of sake bottles you have lined across the wall of the restaurant. Customer interviews, why they come.
Why should I invest in VR marketing?
-Most of all, customers are over-saturated with traditional marketing techniques and become immune to it all. You have an opportunity to stand out from your competitors and re-capture the attention of your audience by using this relatively new and innovative medium.
If you were to speculate freely. What sort of VR experiences do you think we will see in the future, in terms of marketing? What sort of experiences will future tech allow for?
– I think 360 will be part of watching a video, just like flat screen TV but you will be able to interact with it, whether on a social media platform, shopping, browser or watching a full blown movie.
VR is a no doubt powerful tool that and the industry is young. What are the risks and pitfalls with VR marketing? Describe what you would advice against doing.
– Like a lot of corporate marketing video they are not authentic, they don’t feel real, they don’t connect on a personal level and, usually, a corporate line is added. VR/360 is all about authentic and real, people are tired of the same BS, give them something real that connects them emotionally.
Pick a brand and product that you like and tell me what sort of campaign you would create, given total freedom.
Netflix. I would shoot behind the scene of major shows, scene you just wouldn’t see, interview with cast and crew.
How would you define a successful VR marketing experience?
– Number of viewers but more important if people are talking about it and sharing it everywhere, getting the brand and word out that is success. Raising the level of brand recognition and appreciation and turning that into increased sales would define a success VR marketing experience.
What is it about VR that gets you excited?
– It’s only going to get bigger and better. Think, there are 2 billion smart phone users, globally, they all have the potential to view VR/360 videos! I really want work with great clients that want to do an incredible immersive story that people all over the world will whant to watch. I remember watching my first VR/360 experience and feeling like a little kid, I see that same reaction on people faces when I show them my work. VR/360 video creates that feeling, there not that many products out there that creates genuine excitement and can reach people around the world, VR / 360 video does that.
STUDIO: 360 Profilms