The 360/VR industry is exploding with new production companies popping up by the day. With so many studios to choose from finding the right partner might seem daunting. Here are some thing to consider when searching for a VR studio.
Decide what sort of VR format you need
Start by defining what it is you need. Often the product or service you want to market lends itself to one given format. Take a hotel manager, a non-profit organization and a car dealership for example. They all have different needs. For the hotel manager a fancy 360 video experience showing of his place might be the given choice. The non-profit might want a powerful and emotional, story driven experience to grab the hearts of the viewers. The car salesman, after taking the prospective buyer for a test drive, might want to let his customer pick apart the engine, customize the paint and seats or put on some custom wheels. For that a “true” computer generated VR experience is the obvious choice.
And that’s why you need to understand what format you need. Some of our members are good at both 360 and VR but most are focused on one in particular. And within a certain format some studios specialize in certain niches, like travel or real estate for example. If you know what format you want, finding the right studio will be a lot easier.
Settle on a budget
“How much does it cost?” is perhaps the most important question for anybody that is looking to try out 360/VR marketing. Unfortunately this is like asking “How long is a piece of string?” There are an almost infinite number of variables that will influence the final cost of your VR experience. Depending on how much money you are prepared to spend different options will open up. If you are on a tight budget you might have to settle for a 360 video experience, as they cost less to produce than computer generated interactive VR experiences. But, as with everything you get what you pay for when it comes to 360/VR. That leads us to our next topic:
Realize that quality is king when it comes to VR
The reason why VR is so compelling as a marketing tool is its immersive nature. A good 360/VR experience is guaranteed to delight your audience. A bad experience on the other hand, because of the mediums immersive nature, can backfire big time. There is no escaping a VR experience, you can’t look away or leave the room to make a sandwich. A bad VR experience will at best leave your audience disappointed but could even make them nauseous – literally. So if you are going do to VR , make sure you do it right. Quality is king. Quality is king. Quality is king. Yes, we said that three times. So you don’t forget about it. It really is that important.
Find a studio that matches your size
VR studios now range from massive corporations with hundreds of employees down to tiny one-person businesses. Bigger is not always better though. If you are a small company yourself a smaller VR studio that can give you that personal touch might be the way to go. If you are looking to shoot a 360 video on a $10 000 budget larger studios will generally not be interested in taking on your project. Some small studios might be interested though.
Check out portfolios
This is a no-brainer, but always check out previous work to see what you can expect and if your artistic vision matches the studio’s work. But also don’t disregard studios on the basis that they don’t have a lot of references yet. After all the VR industry is young and building a portfolio takes time. At this point everybody is still learning.
Talk to the studios!
Our members are more than happy to hop on a call to discuss your project. They are best equipped to tell you what is possible and what you can expect for your money. Talk to a few studios to get the feel of the people behind them and make sure you guys click and share the same artistic vision before settling on a studio.
Know what you want but not who to talk to? We will help you find the right VR studio to get the job done. Learn more about what we can do for you HERE.