Credits

The Apache Team

Cartoon Network partnered with Apache to bring the power of the Omnitrix to Europe and beyond using Augmented Reality.

Powered by Apache’s signature blend of Augmented Reality and Kinect, kids became a Ben 10 alien of their choice: Heatblast, who throws fireballs; Diamondhead, who throws crystal shards; Four Arms, who creates shock waves; and Overflow, who shoots water.

With the Omni-enhanced upgrade in early 2018, being localised in 10 languages, gaining permanent residence in IMG Worlds of Adventure, and receiving 35,000 plays worldwide, this has been an incredibly successful AR campaign for Cartoon Network.