Telenet – Testing Digital Signage


Telenet – Digital Signage: Aeroplane was asked to visualize the digital signage in Virtual Reality, working and playing the right video content in a conceptual retail environment before it was built.


Telenet VR retail experience

Centomedia provides screen communication and digital signage solutions for Telenet. Their offerings include public and government projects, corporate locations, retail spaces and many others. We tested their digital signage inside the new Telenet concept store.



Experiencing VR

On the Telenet opening day, customers were very curious as to what it’s like to wear VR glasses. For many people, this was their first opportunity… which they seized with both hands!


Multiple use cases for one VR application

This project was also presented at the opening of the new Telenet Store in Antwerp.



In the morning people were invited to play Googles ‘ Tiltbrush or watch a professional painter, Antwerps very own @Bambam, use it to make incredible Virtual paintings. In the afternoon, people were invited to virtually walk around in the Telenet store, whilst being… in the Telenet store! It doesn’t get a lot more meta than this.


STUDIO: Aeroplane


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VR, Retail March 19, 2018 by Rick